We’ve just completed another BETT Show in London, which ran over four days. And what a four days. Exhausting, exhilarating, demanding and rewarding all at the same time. For those of us at Frog the event was a huge success as we logged record visitor numbers, resulting in the stand often being several people deep as they queued for demonstrations and to collect the infamous Frog bags that have flooded BETT for several years now. Walking the floor I picked up nothing but comments from other exhibitors about how busy we were and a justifiable perception about how well we were doing (and not just at the show). A new trend for this year was the amount of referrals I had from other companies and statements such as “I’ve come to find you because I was speaking to X and they said we should be speaking to you”, which seemed to be shared by every other industry visitor I met. Another first, I ran out of business cards! And I took a lot! Every single member of the Frog team worked tirelessly and professionally, which only reminded me of what a privilege it is to have such a dedicated bunch of passionate (and sometimes crazy!) people to work with. But what happened outside of the show when the doors closed? You’ll read umpteen blog posts about the show itself, so here’s a recount from a different angle.

(more…)